CRM Overview for Lead and Customer Data

CRM Overview

Customer Relationship Management (CRM) is a system designed to manage a company's interactions with current and potential customers. It uses data-driven software solutions to help businesses stay connected to customers, streamline processes, and improve profitability.

1. Lead:  Lead management in ERP systems involves capturing, tracking, and managing potential customer interest in a company's products or services. This process helps businesses convert leads into sales opportunities and, ultimately, customers.

  1. Lead Capture: Collects leads from various sources such as web forms, emails, social media, and marketing campaigns.
  2. Lead Qualification: Evaluates and prioritizes leads based on predefined criteria to determine their potential value.
  3. Lead Assignment: Automatically assigns leads to the appropriate sales representatives based on factors like territory, product expertise, or workload.
  4. Lead Tracking: Monitors the progress of leads through the sales pipeline, ensuring timely follow-ups and actions.
  5. Integration with CRM: Seamlessly integrates with Customer Relationship Management (CRM) systems to provide a unified view of customer interactions and history

2. Prospect: Prospect management in ERP systems involves tracking and managing potential customers (prospects) from initial contact through to conversion into paying customers. This process helps businesses efficiently handle and nurture leads to maximize sales opportunities

  1. Prospect Capture: Collects prospect information from various sources such as web forms, marketing campaigns, and social media.
  2. Prospect Qualification: Evaluates and prioritizes prospects based on criteria like interest level, budget, and potential value.
  3. Prospect Assignment: Automatically assigns prospects to the appropriate sales representatives based on factors like territory, product expertise, or workload.
  4. Prospect Tracking: Monitors the progress of prospects through the sales pipeline, ensuring timely follow-ups and actions.
  5. Integration with CRM: Seamlessly integrates with Customer Relationship Management (CRM) systems to provide a unified view of customer interactions and history.

3. Customer: ERP systems centralize customer data from various touchpoints such as sales, marketing, and customer service into a single database. This unified view allows businesses to access comprehensive customer profiles, including contact information, purchase history.

  1.  Basic Information: Customer ID: A unique identifier for each customer, including phone numbers, email addresses, and physical addresses, the representative responsible for managing the customer relationship.
  2. Sales Data: Order History: A detailed list of past orders, including dates, products, quantities, and amounts, records of any quotes or proposals provided to the customer.

4. Tasks: In an ERP system, the Tasks Overview section is essential for managing and tracking various tasks across different departments. Here's a detailed look at what this section typically includes.

  1. Task Management: Ability to create tasks with specific details such as title, description, priority, and due date, assign tasks to specific employees or teams, monitor the progress of tasks with statuses like "Open," or "Close."
  2. Notes: Add comments or notes to tasks for better communication and context.
  3. Role-Based Access: Control who can view, edit, or delete tasks based on user roles and permissions.